Identifying The Perfect Market
By pbknight | July 1, 2009
Pam Knight, Small Business Marketing Coach
Topics: Small Biz Info | No Comments »
Webinar: Guerrilla Marketing For Start Ups
By pbknight | June 26, 2009
Running your own business is a whole lot of responsibilities and marketing your company is even more. So join me on this Webinar Guerilla Marketing “Where Do You Start?”. This webinar is free and space is limited.
Join us for a Webinar on July 8- Guerilla Marketing “Where Do You Start?”
Running your own business is a whole lot of responsibilities and marketing your company is even more. So join me on this Webinar Guerilla Marketing (GM) “Where Do You Start?”
Learn what kinds of personality you must have as a GM
What are your high powered weapons that you can use now
What are some of the characteristics that a GM must have
What kind of attitude is expected of GM
and more….
Title: Guerilla Marketing
Date:Monday, July 8, 2009
Time:2:00 PM - 3:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/177459547
See you there!
Topics: small business | No Comments »
Guerilla Marketing “Where Do You Start?” Webinar
By pbknight | June 19, 2009
Running your own business is a whole lot of responsibilities and marketing your company is even more. So join me on this Webinar Guerilla Marketing “Where Do You Start?”. This webinar is free and space is limited.
Join us for a Webinar on June 29- Guerilla Marketing “Where Do You Start?”
Running your own business is a whole lot of responsibilities and marketing your company is even more. So join me on this Webinar Guerilla Marketing (GM) “Where Do You Start?”
Learn what kinds of personality you must have as a GM
What are your high powered weapons that you can use now
What are some of the characteristics that a GM must have
What kind of attitude is expected of GM
and more….
Title: Guerilla Marketing
Date:Monday, June 29, 2009
Time:2:00 PM - 3:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/177459547
See you there!
Topics: Small Biz Info, Teleseminars | No Comments »
Marketing Tips For the Emerging Small Business
By pbknight | June 10, 2009
Smart Marketing Tips Into Action
Revisited
As a small business, sometimes you need to break some of the rules. For example, put your web site onto everything. Mention your advertising in your direct mail. Get some T-shirts and put your website on that. Use the front and back of your business cards to promote yourself. Remember to plants the seeds of your offering with various kinds of marketing.
Here are some low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.
1. Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that.
2. Some prospective customers are not willing to pay the asking price for your product or service. Offer various packages so that no one is left out.
3. Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service.
4. Wear a name tag that will that describes a benefit that you offer so the prospective customer will ask more questions about your service.
As you know prospects are like you except that they’re probably doing business with one of your competitors. And in order to compete with your competitor, you most follow up because your competitor’s most likely don’t know the meaning of follow-up, and that’s where you get your biggest advantage. By not following up most customers feel ignored after the sale. I have seen it happened and I have felt it as well when sales get low.
Remember your customers are your best prospects. That’s why being a maverick marketer you should identify your ideal client and then begin the relationship process. It is a relationship building process with that in mind, you can transform them into customers.
Topics: Marketing Articles | No Comments »
Five Business Mistakes That Can Put You Out Of Business
By pbknight | June 1, 2009
Revisited
Here are some traps/mistakes that are common to many entrepreneurs and small business owners:
1. Ignoring Cash Flow Problems
The customers/client doesn’t respond to even the best products or service in the timeframe that you think they should. So you’ll need plenty of cash to sustain yourself in the meantime.
2. Ignoring Employees
You need to motivate, coach and managing your staff. This is probably one of your hardest challenges as an entrepreneur/business owner today! You see you need to have patience, persistence and “people skills,” because if you don’t your problems can multiply quickly. Keep the morale, productivity AND PROFITS high or it can easily be destroyed!
3. Giving Up
Some of the most successful business owners failed several times before doing extremely well. So, if you’re failing, fail. And fail fast. And learn. And try again, because you learn from your mistakes. Do NOT give up. Yet, do not suffer, either.
4. Doing it yourself
No matter how much they hate it, many small business owners insist upon handling the books themselves. Having a competent bookkeeper coming in to handle the books can be extremely beneficial in that they have the skills to do the job quickly and efficiently and will provide a second pair of eyes to find errors and make suggestions.
5. No Mastermind.
Get an advisor, coach or a mentor! Does it sounds crazy for a small operation? Not really in these days and times! Having someone to bounce ideas off and get an objective opinion is critical for your survival
Topics: Success Tips & Info | No Comments »
Positioning, Not Prospecting
By pbknight | May 19, 2009
Have you noticed that the weakest link in the selling chain for most sales people is prospecting? Many people can do at least an adequate job of presenting their products or services, if there are some interested prospects in front of them. But most people I know simply hate prospecting. Most of the time they avoid it and only do it when absolutely necessary and when they do, do it poorly. To me there is nothing worse than spending time talking to people who are not interested or not qualified to say yes even if they could say yes.
What you need to do is to focus on positioning. By positioning yourself, you attract qualified prospects who want to find out about you and seek you out to obtain your expert assistance in solving their problems. That is important because when you go to prospects and present yourself, many times they have their guard up or don’t want to listen to what you have to say. However, when somebody discovers you and takes the initiative to seek you out for your expert assistance, then that person could possibly be a potential customer.
Topics: Small Biz Info | No Comments »