Archive for Marketing Articles

pbknight | January 11, 2012
No comments

Marketing Tips For the Emerging Small Business

Smart Marketing Tips Into Action

Business People

Let's Get This Party Started

As a small business, sometimes you need to break some of the rules. For example, put your web site onto everything. Mention your advertising in your direct mail. Get some T-shirts and put your website on that. Use the front and back of your business cards to promote yourself. Remember to plants the seeds of your offering with various kinds of marketing.

Here are some low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.

1. Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that.

2. Some prospective customers are not willing to pay the asking price for your product or service. Offer various packages so that no one is left out.

3. Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service.

4. Wear a name tag that will that describes a benefit that you offer so the prospective customer will ask more questions about your service.

As you know prospects are like you except that they’re probably doing business with one of your competitors. And in order to compete with your competitor, you most follow up because your competitor’s most likely don’t know the meaning of follow-up, and that’s where you get your biggest advantage. By not following up most customers feel ignored after the sale. I have seen it happened and I have felt it as well when sales get low.

Remember your customers are your best prospects. That’s why being a maverick marketer you should identify your ideal client and then begin the relationship process. It is a relationship building process with that in mind, you can transform them into customers.

Category: Marketing Articles | Tags: , , , ,
pbknight | December 22, 2011
No comments

Do You Have A Marketing & Product Funnel?

Let’s start the new year off right with understanding what you need to do to generate more income besides working directly with clients.

So let’s look at having a funnel a marketing and product funnel. If you look at a funnel, it’s wide and open at the top, and tiny and narrow at the bottom. At the top of the funnel is where you want to get many prospects in as possible. At the bottom of the funnel are your highest priced and most exclusisve servics/products. And in the middle are in-between levels of services/products and prices.

So as you go down the funnel, the products are priced higher and higher, and the idea is to keep people flowing down from the top to bottom.

So here goes:

  • Attract as many people into your funnel as you can so you can market to one-to-many.
  • Offer something for free (such a free report, an e-zine, or tele-class)
  •  Ask for their information even their physical address
  •  Send direct mail
  • Have middle prices so people can afford you and you can convert them
  •  Offer Info products such as: Books, E-books, Special Reports, or Manuals, Workbooks, or Journals, Audio (downloads or CDs), Video (downloads or DVDs) or something like a Home Study or Tutorial

Selling these products on your website gives you passive income. That is money coming in automatically. Here is the best part. It doesn’t require your working X hours for Y dollars. Sales come in 24/7, and you don’t even have to be there.

Don’t feel like you have to come up with 50 different products to have a jam-packed funnel right away. If you don’t have a lead generator for the top of your funnel (such as an e-zine), then start at the Top. That’s the first step.

Now let’s get busy.

 

 

Category: Marketing Articles | Tags: , , ,
pbknight | November 9, 2011
No comments

INVITE AN AUDIENCE

This audio blog was done back in 2008 and It still applies now. Everyone wants to excite an audience, get them into the mood of buying their product or services. How do you invite an audience to get excited about about buying your product or services? What are the things that will make you stand out to get that audience attention. Listen to this audio that was done in 2008 it still is relevant now. Enjoy!

Business People

Let's Get This Party Started

Listen an audio blog tip that teaches you how to “Invite an Audience”.
invite-an-audience

Category: Marketing Articles, Product Reviews, Small Biz Info, Success Tips & Info | Tags: , , , , , , ,
pbknight | March 2, 2011
No comments

Can You Do The Math?

Small Business
Small Business

Take Charge of Your Accounting

As I go around working with many small business, I am beginning to notice that a lot of small business don’t want to deal with their accounting. Well that’s not unusual, but what is frightning is that many small business don’t even know what their financial status is. They leave it totally to the accountant or the bookkeeper. That’s not good.

Wake up people, you need to know where your money is going. You need to know about your account receivables, accounts payables and your cash flow. How can you function without knowing this information? As a small business person myself, I would want to know if I am broke or if I am seeing green dollars flying in the sky. And as a small business, I think you should want to know that information as well. If you are going to outsource your accounting, make sure you are able to get the information you need to know where your business stand and if your business is going to be in business for awhile.

Listen to video below

and for more information on the Wall Street Journal Article click on the link article

Category: Marketing Articles, Small Biz Info | Tags: , , , ,
pbknight | October 15, 2010
No comments

Being a Renegade When You Market

Blow Your Horn

Blow Your Horn

Being A Renegade

Be a Renegade. Take Control.

As a small business owner or manager, you get a steady stream of mail by marketing firms, and salespeople who provide advice that is expensive, and worst of all – doesn’t work.

It is time to stop throwing your money away after bad marketing that just don’t work. It is time for you to take control of your business marketing and try some new ideas. It is time for you to see some results from your efforts.

It is time for you to be a Renegade!

A Renegade business owner is someone who is fierce and diverse. A Renegade business owner do things different from everyone else and sets the standard and have other people follow. You already know the old methods that everyone else is using (so yesterday). As a Renegade business owner you are someone who knows that in order to succeed today, you’ve got to be ready to think and act differently about how you are going to obtain and keep your best clients. You want to build a fence around your current clients because if you don’t, your competitors are lurking at the fence to get in and take your clients away. You have got to be ready to market like you got Brass Balls and watch your sales soar as a result of thinking outside the box.

No matter what services or products you sell, if you don’t have the right tools it will be hard to do:

You want to sell more services and products online and offline.

Establish yourself as an expert in your field

Build a loyal base of “fans”

Package your knowledge

Create new revenue streams for you

Keep in touch

So put your hat on and start marketing like a Renegade and watch your sales soar.

Category: Marketing Articles | Tags: , , ,
pbknight | July 3, 2010
No comments

Are Your Marketing Systems Working For Ya?

Making Money 24/7
Making Money 24/7

Do You Have Your Marketing Systems Into Place

Do you have a marketing system? No I don’t mean making a sign and saying that you are in business. I mean a marketing  system using more than one way to reach your prosective clients or current clients?  And where you provide value to you clients with your product or service. A marketing system allows you to go anywhere and be anywhere  and your business is running on autopilot and making you money.  By that I mean making you money while you are on vacation, at a meeting, hanging out with friends or just doing nothing. If you don’t  have that type of system, then you need to start putting a system into place very soon.

If you want your business to run without you being there then you must put systems into place. Starting with a simple process can make all the difference in the world and make you more productive by working smarter not harder.  If  you are not familiar with putting systems together, then start with something very basic and then you can improve your system as you get better. Remember a system works for you 24/7 and can make you money without you having to be there. You will be surprised as to how it will work for you once you set it up.  Now many times it doesn’t happen overnight, but it will happen as long as it is up and running and you tweak it as time goes on.  And also when you have a system into place, prospects and clients see you as an expert who is about their business. So here are things I want you to do:

  • Business Card-make sure your business card has the necessary information so that people can contact you and know what you do.
  • Email-Make sure your email signature is on everything you send out. Not just your name, but phone number, web address if you have one, your title etc..
  • Website-If you don’t have a website, make sure you are connected with people in your local area and if you have a website, make sure your website solves the problem that people are looking for. Always put good contact information on your website and offer something free for people to sign up for.
  • Autoresponders-Autoesponders is a computer program that automatically answers an email sent to you.  They can be very simple or quite complex.  Autoresponder is a perfect way to get clients while you sleep.
  • Voice Mail-Voice mail can be very powerful and can leave a lasting impression on what people might perceive what your company can offer. So don’t just say anything or please leave a message. Many prospects may feel that you are not serious about your business. So put a message that will the listener with information to call you back and how you may be able to help them.
  • Ezines-Are powerful little electronic articles that can keep your clients at top of mind about you. Many people shy away from writing ezines because they can’t think of things to say. So if you are not a writer, get  a ghost writer who can help you or hire a virtual assistant to help you with that. But sending ezines can prove that you are the expert in what you say you can do and decide whether to write one weekly, monthly or quartlery.
  • Virtual Assistant-Virtual Assistant (VA)  is someone who works for you but is not in your office. They are independent contractors and they have their own experience and specialty. Hire one or hire a team of VA’s to move your business along. What you can’t do a VA can and make it seem like you have a large organization. In other words to make more money and to free up your time a VA is the best way to go. You only pay for what you use.
  • Teleclass-Now one low cost way to make money and have your business making money is to do a teleclass. Yes it might not be your cup of tea, but it is very easy. If you have a phone and a message, then you can do a teleclass. If you are new, keep it simple and as you get to do more you will get better. I would suggest you do free ones to get you started and once you gain an audience, you can start to charge. The best part is that you can be in your pajamas doing a telesminar. Also people can sign up 24/7  or while you sleep.

BONUS-Blog-Blogging has become the most cost effective way to make money while you sleep. If you put together a blog that adds value and good content, people will be visiting your blog on a daily or weekly basis. They will be so excited to hear what you have to say. And if you have products or services to sell, the blog is the best place to sell it. Put enough information there and if you need to fully explain the product or service, then you can send them to a website or a sales page your choice.

So stop leaving money on the table and put together these low cost/no cost marketing systems into your business and watch what happens. You will be surprised as to how cost effective they will be and how much time you will have once you put these systems into place.  Now it does take time to implement, but they are well worth it.

 To learn how you can make your business run on auto pilot or put together a basic marketing system that can make you money while you sleep, get my new edition e-book with live recorded transcript with more new information than the actual audio Making Money 24/7. The new edition is expected July 23, 2010. For a copy email me.

Related Posts with Thumbnails

Category: Marketing Articles, Success Tips & Info | Tags: , , , , ,