Many of us don’t use direct marketing because many believe it is not effective or dosen’t results in many sales. While everything is electronic, many small business don’t use direct marketing because of the cost. Using electonic marketing is inexpensive and instant. There is great satisfaction in seeing your results instant. So therefore direct marketing gets ignored with the small entrepreneur.
Now don’t get me wrong I believe that electronic marketing is faster, inexpensive and instant gratification and I use it daily. But I also have discovered that if you target your audience carefully, direct marketing can really be a good thing.
Recently I took a small segment of my niche and marketed directly to them about a new workshop that was coming up. To my surprise my targeted market responded overwhelming around 90%. That was a shocker and it was a wonderful use of my time and resource. I am now a believer and will use direct marketing as one other piece of my marketing.
Using direct marketing as been a real eye opener and if you target correctly you will find direct marketing is very beneficial and very profitable.
Here are some of the tips I learned from the master of direct marketing Dan Kennedy.
- There will always be an offer
- There will be reason to respond right now
- Have clear instructions as to what you prospect to do
- Make sure you track and measure your results
- Branding your productm be very patient
- Always follow up
- Make sure your content is strong
- Embrace the results (sales)
- Be disciplined and keep your marketing on a strict diet
So direct marketing is alive and well worth the effort if you plan accordingly. Use it wisely and target your audience who you believe will be receptive to your message.
Small businesses don’t be afraid to use direct marketing. Just keep it simple, direct and targeted. Amen
