Recently I received a couple of emails on how you should identify your target market. I recorded this audio brief about 2 years ago. I thought this might help if you are looking for that target audience.
Pam Knight, Small Business Marketing Coach
Archive for Small Biz Info
SMALL BUSINESS-Banks vs. Credit Unions WHAT!
Small Business you are invited to this Powerful Luncheon- Banks vs. Credit Unions. The new credit unions are taking a stand by doing business with small businesses. Ms. Diane Brown, our speaker will provide you with the information you need to fight back. She is the Vice President of Business Operations of the Prince George’s Community Federal Credit Union. Come out and hear her talk about how you can do business with the Credit Unions. Cost $13.00 all you can eat, a Private Room, door prizes it will be fun. So come on out to connect and network and most of all get educated about the new credit unions.
BANKS VS. CREDIT UNION
A NEW MINDSET
Let’s talk about how you might be prevented from reaching your business goals if you do not encourage your creativity. Being resistant is one thing that could prevent you from reaching your goals. You could face fear, envy, negative self-talk, and “helpful” comments from friends. But eventually to overcome resistance, you need to follow your own intuition. However, I am confident that you can think of reasons why you shouldn’t try a new business idea or product. Most of the time you might not believe that it would be reasonable. You see there that’s resistance. To overcome resistance you need to rely on your intuition, your belief that you know what’s best for your company. Being creative can help you overcome that resistance.
You are a small business owner or self -employed person and you have the advantage of being nimble enough to quickly respond to shifts in the marketplace. But what direction should you choose? You need to prepare for the next new product or service that will create new customers in the future.
That’s why it helps for small business owners to network or connect with like-minded people and discuss issues that concern them to help them be more creative and being in a mastermind group with like minded business personnel you will get that opportunity to being more creative that would benefit your business.
Remember creativity & being in a mastermind group helps you:
1) Determine your company vision and purpose
2)Find new niches and product ideas
3) Increase your productivity
4) Balance your work/home life
Coaching Values People
When people are valued, they work harder. The coach approach assumes that the person being coached:
- Has lots of answers, it’s just a matter of bringing them to the surface
- Is worth investing in
- Is responsible enough to take actions and learn from the results
- Is smart enough to develop his or her own action plans
Imagine what it would be like if you could change your mindset and believe in yourself that you could do this with the help of a coach. You could be a start up or a small business, but just stuck in your ways of doing things. You seem to get in your own way which causes you to not move forward and see the results you desire. Learn how to stop assigning blame and start giving credit for your ideas and your thinking. When a plan doesn’t work as well as expected most people just give up.
However in a coaching climate, you will take responsibility for your actions. Coaching connects people on a respectful, level ground. If you want to learn more about how coaching can work for you or your small business get your free complimentary 30 minute phone based coaching session, please contact Pam by email at info@clientsnow.com
