Let’s start the new year off right with understanding what you need to do to generate more income besides working directly with clients.
So let’s look at having a funnel a marketing and product funnel. If you look at a funnel, it’s wide and open at the top, and tiny and narrow at the bottom. At the top of the funnel is where you want to get many prospects in as possible. At the bottom of the funnel are your highest priced and most exclusisve servics/products. And in the middle are in-between levels of services/products and prices.
So as you go down the funnel, the products are priced higher and higher, and the idea is to keep people flowing down from the top to bottom.
So here goes:
- Attract as many people into your funnel as you can so you can market to one-to-many.
- Offer something for free (such a free report, an e-zine, or tele-class)
- Ask for their information even their physical address
- Send direct mail
- Have middle prices so people can afford you and you can convert them
- Offer Info products such as: Books, E-books, Special Reports, or Manuals, Workbooks, or Journals, Audio (downloads or CDs), Video (downloads or DVDs) or something like a Home Study or Tutorial
Selling these products on your website gives you passive income. That is money coming in automatically. Here is the best part. It doesn’t require your working X hours for Y dollars. Sales come in 24/7, and you don’t even have to be there.
Don’t feel like you have to come up with 50 different products to have a jam-packed funnel right away. If you don’t have a lead generator for the top of your funnel (such as an e-zine), then start at the Top. That’s the first step.
Now let’s get busy.
