Too many marketers respond to a lead with a single sales step, and they don’t send additional materials. Once you’ve obtained a lead, you need a process for turning that lead into a customer. Now this process could involve a web site the customer visits. It could be sales letter. It could be a telephone call. It could be a sales presentation given in person, either from the stage or in a one-on-one format. Whatever the process you use, you need a way to put all of your leads into a “marketing machine” or funnel so leads go in and customers pop out.
The best part is, once you create your marketing funnel, you will have it forever. Of course you will need to make changes as you go along, but it’s easier to tweak it once you have it than to continue to create one from scratch each time. Creating your own marketing funnel will give you a marketing advantage.
How are you going to sell your product or service? There are several ways
(1) Is a one-step sale process. That’s just advertising to sell your product or service, so there’s no free offer option for customers. They see your ad, and they either buy or don’t buy
(2) Direct Mail. Now when you do direct mail, these can belong letters or short letters. They can be detailed stories that talk the customer through the problems you are promising to solve, the solutions you are proposing, and the proof that our solutions will work for the customer.
(3) Online, either on the web sites or via-email. Your web site should be an information-packed page that sells only one product. If you are going to package several products or services together, you need to explain everything that’s in the package.
(4) Teleseminars. The telephone is a much more interactive medium than advertising, direct mail, or even the Internet. The customer hears your voice. They hear what you have to offer, and they hear testimonials about your product and service.
Finally prove that your product or service is worth it. Use every way you can think of to prove to your customers that your product will be exactly what you say it will do.
