Tag Archive for marketing

pbknight | January 27, 2012
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Positioning, Not Prospecting

 

Plan Your Move

Plan Your Move

Have you  noticed that the weakest link in the selling chain for most sales people is prospecting? Many people can do at least an adequate job of presenting their products or services, if there are some interested prospects in front of them.  But most people I know simply hate prospecting. Most of the time they avoid it and only do it when absolutely necessary and when they do, do it poorly.  To me there is nothing worse than spending time talking to people who are not interested or not qualified to say yes even if they could say yes.

What you need to do is to focus on positioning. By positioning yourself, you attract qualified prospects who want to find out about you and seek you out to obtain your expert assistance in solving their problems. That is important because when you go to prospects and present yourself, many times they have their guard up or don’t want to listen to what you have to say.  However, when somebody discovers you and takes the initiative to seek you out for your expert assistance, then that person could possibly be a potential customer.

Category: Small Biz Info | Tags: , , , , ,
pbknight | January 11, 2012
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Marketing Tips For the Emerging Small Business

Smart Marketing Tips Into Action

Business People

Let's Get This Party Started

As a small business, sometimes you need to break some of the rules. For example, put your web site onto everything. Mention your advertising in your direct mail. Get some T-shirts and put your website on that. Use the front and back of your business cards to promote yourself. Remember to plants the seeds of your offering with various kinds of marketing.

Here are some low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.

1. Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that.

2. Some prospective customers are not willing to pay the asking price for your product or service. Offer various packages so that no one is left out.

3. Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service.

4. Wear a name tag that will that describes a benefit that you offer so the prospective customer will ask more questions about your service.

As you know prospects are like you except that they’re probably doing business with one of your competitors. And in order to compete with your competitor, you most follow up because your competitor’s most likely don’t know the meaning of follow-up, and that’s where you get your biggest advantage. By not following up most customers feel ignored after the sale. I have seen it happened and I have felt it as well when sales get low.

Remember your customers are your best prospects. That’s why being a maverick marketer you should identify your ideal client and then begin the relationship process. It is a relationship building process with that in mind, you can transform them into customers.

Category: Marketing Articles | Tags: , , , ,
pbknight | December 22, 2011
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Do You Have A Marketing & Product Funnel?

Let’s start the new year off right with understanding what you need to do to generate more income besides working directly with clients.

So let’s look at having a funnel a marketing and product funnel. If you look at a funnel, it’s wide and open at the top, and tiny and narrow at the bottom. At the top of the funnel is where you want to get many prospects in as possible. At the bottom of the funnel are your highest priced and most exclusisve servics/products. And in the middle are in-between levels of services/products and prices.

So as you go down the funnel, the products are priced higher and higher, and the idea is to keep people flowing down from the top to bottom.

So here goes:

  • Attract as many people into your funnel as you can so you can market to one-to-many.
  • Offer something for free (such a free report, an e-zine, or tele-class)
  •  Ask for their information even their physical address
  •  Send direct mail
  • Have middle prices so people can afford you and you can convert them
  •  Offer Info products such as: Books, E-books, Special Reports, or Manuals, Workbooks, or Journals, Audio (downloads or CDs), Video (downloads or DVDs) or something like a Home Study or Tutorial

Selling these products on your website gives you passive income. That is money coming in automatically. Here is the best part. It doesn’t require your working X hours for Y dollars. Sales come in 24/7, and you don’t even have to be there.

Don’t feel like you have to come up with 50 different products to have a jam-packed funnel right away. If you don’t have a lead generator for the top of your funnel (such as an e-zine), then start at the Top. That’s the first step.

Now let’s get busy.

 

 

Category: Marketing Articles | Tags: , , ,
pbknight | November 9, 2011
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INVITE AN AUDIENCE

This audio blog was done back in 2008 and It still applies now. Everyone wants to excite an audience, get them into the mood of buying their product or services. How do you invite an audience to get excited about about buying your product or services? What are the things that will make you stand out to get that audience attention. Listen to this audio that was done in 2008 it still is relevant now. Enjoy!

Business People

Let's Get This Party Started

Listen an audio blog tip that teaches you how to “Invite an Audience”.
invite-an-audience

Category: Marketing Articles, Product Reviews, Small Biz Info, Success Tips & Info | Tags: , , , , , , ,
pbknight | July 15, 2011
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Avoid the Common Info-Marketing Mistake

mistakes

If you are trying to be perfect, by trying to eliminate all errors, learn from my mistake. Let go of your fear of getting embarrassed. Yep I know it is embarrasing to be caught in a making a mistake, but you will get over it

mistakes

Making Mistakes

and nobody’s perfect. But hear this, the only reason why I do the things I do and do as much as I do is because I decieded to let go of this thing called perfection. Instead I strive for get it done and get it out of the door. You see if it’s not finish you don’t have nothing. The fact of the matter is even if you spend many hours creating information product, if you don’t have a good sales letter or offer letter out there generating customers, and if you are not making sales, then you have completely wasted your time.

You see your goal is creating sales, not creating products. Get to the sales part, the products will come.

Category: Small Biz Info | Tags: , , , , , ,
pbknight | March 24, 2011
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Make Your Own News!

A News letter
A News letter

Newsletter

Many times the best marketing tools are the simplest and most obvious one. One of the the simplest ways to attract new customers and promote new products to your existing customer base is the old reliable news letter. Yep folks, a news letter. I have found that publishing a monthly newsletter is a great way to provide ongoing marketing of you and what you do in an educational, how to informational format for your clients. Why? because your customers view the newsletter as a benefit- it is almost like a seminar in print or training guide which is delivered to them on a monthly basis. But guess what? The biggest prize actually goes out to you. You know why, because you are staying in front of your customers and prospects, reminding them that your are the expert!.

Now don’t go and jump out of a window about writing a newsletter. It is not as hard as you might think. Here are a few things to keep in mind.

(1) Use your own name if you can’t think of one, brand yourself. For example, Pam Knights’ Marketing Tidbits. Think about what you are selling and how what you are selling will benefit your customer.

(2) If you are delivering by email, keep it short and simple. If you are delivering by print, aim for four pages starting off with black and white on white paper. Keep it simple, basic, and readable. Once you get the hang of it you can go wild with your publishing.

(3) Content. Well here we go that’s the scary part. Many people don’t write their own newsletters and some write 75% of it. If you can find contributors to your newsletter so that it can cut down on the amount you write. However now if love that kind of stuff, writing, then go for it. Just make sure the content is newsworthy, informative and share ideas, and how to tips. Make sure you provide a benefit in your newsletter otherwise people won’t want to read it every month.

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Category: Small Biz Info, Success Tips & Info | Tags: , ,
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