The Right Message
This information was recorded a while ago, but it is still useful today. Listen carefully,
One of the fatal mistakes that businesses make is becoming too obsessed with their own product. Listen to today’s blog tip and learn how you can “Become a Problem Solver”.
Download “Become a Problem Solver”
Being A Renegade
Be a Renegade. Take Control.
As a small business owner or manager, you get a steady stream of mail by marketing firms, and salespeople who provide advice that is expensive, and worst of all – doesn’t work.
It is time to stop throwing your money away after bad marketing that just don’t work. It is time for you to take control of your business marketing and try some new ideas. It is time for you to see some results from your efforts.
It is time for you to be a Renegade!
A Renegade business owner is someone who is fierce and diverse. A Renegade business owner do things different from everyone else and sets the standard and have other people follow. You already know the old methods that everyone else is using (so yesterday). As a Renegade business owner you are someone who knows that in order to succeed today, you’ve got to be ready to think and act differently about how you are going to obtain and keep your best clients. You want to build a fence around your current clients because if you don’t, your competitors are lurking at the fence to get in and take your clients away. You have got to be ready to market like you got Brass Balls and watch your sales soar as a result of thinking outside the box.
No matter what services or products you sell, if you don’t have the right tools it will be hard to do:
You want to sell more services and products online and offline.
Establish yourself as an expert in your field
Build a loyal base of “fans”
Package your knowledge
Create new revenue streams for you
Keep in touch
So put your hat on and start marketing like a Renegade and watch your sales soar.
Keep mistakes limited
Here are some traps/mistakes that are common to many entrepreneurs and small business owners:
1. Ignoring Cash Flow Problems
The customers/client doesn’t respond to even the best products or service in the timeframe that you think they should. So you’ll need plenty of cash to sustain yourself in the meantime.
2. Ignoring Employees
You need to motivate, coach and managing your staff. This is probably one of your hardest challenges as an entrepreneur/business owner today! You see you need to have patience, persistence and “people skills,” because if you don’t your problems can multiply quickly. Keep the morale, productivity AND PROFITS high or it can easily be destroyed!
3. Giving Up
Some of the most successful business owners failed several times before doing extremely well. So, if you’re failing, fail. And fail fast. And learn. And try again, because you learn from your mistakes. Do NOT give up. Yet, do not suffer, either.
4. Doing it yourself
No matter how much they hate it, many small business owners insist upon handling the books themselves. Having a competent bookkeeper coming in to handle the books can be extremely beneficial in that they have the skills to do the job quickly and efficiently and will provide a second pair of eyes to find errors and make suggestions.
5. No Mastermind.
Get an advisor, coach or a mentor! Does it sounds crazy for a small operation? Not really in these days and times! Having someone to bounce ideas off and get an objective opinion is critical for your survival
I Need Help
As a typical business person you will face a lot of experts ready and willing to help you for a price. Many of these people will be from advertising agencies and marketing consultants. I am a marketing consultant and I am going to tell you that you have to be careful.
Keep in mind that you are the expert in your business. Nobody can feel, see or taste your business like you can and you must never let a sales rep talk you into doing something that just doesn’t feel right. As they say, you have to trust your own instincts.
I would say this about experts, use them to do a better job of what you are doing, if you can afford them. But it all boils down to you knowing enough about your business to do your own before you turn it over to someone else.
I get kinda scared when you turn over 100% of your marketing decisions to an outsider. Remember to work on your business or marketing as a collaborative effort with your marketing person.
Get Clients Now
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“Get Clients Now” is a monthly newsletter that you can sign up for and receive monthly high content and high value information regarding marketing tips and advice on attracting and retaining clients.
Sign me up for this e-zine!
One of the best marketing tools and simplest to do is the the newsletter. If you are looking for time-tested, proven way to attract new customers and promote new products to your existing customer base, is look no further than the tried and true newsletter.
I have found that publishing a newsletter is a great way to promote ongoing marketing of you and what you do in an educational, how-to-informational format to your clients. You see your customers view the newsletter as a benefit, or a seminar in print. It is delivered to their email address, either weekly, monthly or whatever way you want to set it up. But here is the biggest bonus for you-you are staying in front of your customers and prospects reminding then tht you are the go to expert.
