Tag Archive for sales

pbknight | January 27, 2012
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Positioning, Not Prospecting

 

Plan Your Move

Plan Your Move

Have you  noticed that the weakest link in the selling chain for most sales people is prospecting? Many people can do at least an adequate job of presenting their products or services, if there are some interested prospects in front of them.  But most people I know simply hate prospecting. Most of the time they avoid it and only do it when absolutely necessary and when they do, do it poorly.  To me there is nothing worse than spending time talking to people who are not interested or not qualified to say yes even if they could say yes.

What you need to do is to focus on positioning. By positioning yourself, you attract qualified prospects who want to find out about you and seek you out to obtain your expert assistance in solving their problems. That is important because when you go to prospects and present yourself, many times they have their guard up or don’t want to listen to what you have to say.  However, when somebody discovers you and takes the initiative to seek you out for your expert assistance, then that person could possibly be a potential customer.

Category: Small Biz Info | Tags: , , , , ,
pbknight | July 15, 2011
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Avoid the Common Info-Marketing Mistake

mistakes

If you are trying to be perfect, by trying to eliminate all errors, learn from my mistake. Let go of your fear of getting embarrassed. Yep I know it is embarrasing to be caught in a making a mistake, but you will get over it

mistakes

Making Mistakes

and nobody’s perfect. But hear this, the only reason why I do the things I do and do as much as I do is because I decieded to let go of this thing called perfection. Instead I strive for get it done and get it out of the door. You see if it’s not finish you don’t have nothing. The fact of the matter is even if you spend many hours creating information product, if you don’t have a good sales letter or offer letter out there generating customers, and if you are not making sales, then you have completely wasted your time.

You see your goal is creating sales, not creating products. Get to the sales part, the products will come.

Category: Small Biz Info | Tags: , , , , , ,
pbknight | April 20, 2009
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How Do You Convert Shoppers Into Buyers

Too many marketers respond to a lead with a single sales step, and they don’t send additional materials. Once you’ve obtained a lead, you need a process for turning that lead into a customer. Now this process could involve a web site the customer visits. It could be sales letter. It could be a telephone call. It could be a sales presentation given in person, either from the stage or in a one-on-one format. Whatever the process you use, you need a way to put all of your leads into a “marketing machine” or funnel so leads go in and customers pop out.

The best part is, once you create your marketing funnel, you will have it forever.  Of course you will need to make changes as you go along, but it’s easier to tweak it once you have it than to continue to create one from scratch each time. Creating your own marketing funnel will give you a marketing advantage.

How are you going to sell your product or service? There are several ways

(1) Is a one-step sale process. That’s just advertising to sell your product or service, so there’s no free offer option for customers. They see your ad, and they either buy or don’t buy

(2) Direct Mail. Now when you do direct mail, these can belong letters or short letters. They can be detailed stories that talk the customer through the problems you are promising to solve, the solutions you are proposing, and the proof that our solutions will work for the customer.

(3) Online, either on the web sites or via-email. Your web site should be an information-packed page that sells only one product. If you are going to package several products or services together, you need to explain everything that’s in the package.

(4) Teleseminars. The telephone is a much more interactive medium than advertising, direct mail, or even the Internet.  The customer hears your voice. They hear what you have to offer, and they hear testimonials about your product and service.

Finally prove that your product or service is worth it. Use every way you can think of to prove to your customers that your product will be exactly what you say it will do.

Category: Small Biz Info | Tags: , , ,
pbknight | October 20, 2008
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Create Copy That Sells!!!

Quick trivia question for you…

What sales tool has been around for over 75+ years and has been responsible for billions of dollars in sales?

Here’s a hint…It was originally used in offline direct response marketing but now is also being widely used online?

Have you guessed it yet?  It’s called a…Salesletter!

A well written salesletter can be one of the most powerful weapons in any marketers arsenal.

However, did you catch the key word in that last sentence? Not just any salesletter but a “well written”
salesletter.

Those two words are the reason top copywriters earn between $10,000 – $50,000 for every salesletter they write.

Unfortunately, most of us aren’t in a position to pay that kind of money… especially for every one of our projects.

But when you are writing it yourself, where do you even begin? That’s the same question so many marketers
have faced… especially when starring at that blank white page or blank screen! Fortunately, I’ve found one tool that will really help you get started.

The great thing about this tool is it eliminates a lot of the guesswork of what is needed in a powerful salesletter.

It walks you through every step and makes writing super easy. Who would have thought… writing made easy!

Now this next sentence may sound like an exaggeration but I assure it’s not…This software is so simple, you just basically fill in a few blanks, press the button that says “Generate Sales Letter” and it automatically creates and formats everything for you.

Yup, it even formats the whole thing for you so if you are selling the product online, the web page is already created for you!

There are a lot of other powerful features and I recommend you take a closer look. The bottom line is this…

There is an enormous amount of evidence that clearly shows well written salesletters work.

So why wouldn’t you want to give your products the best chance of selling? Sounds silly doesn’t it?

Unfortunately most marketers continue to sit idle in front of their blank computer screens “hoping” that their powerful copy will just come to them.

Save yourself the hassle and do it the easy way… trust me, you’ll thank me afterwards. Enjoy!

Take care,

Pam Knight, Marketing Coach

P.S  I forgot to mention that this tools also comes with 7 Audio Training sessions that guide you through how to write powerful copy.

All the details can be found here:

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